Your crazy ideas, our industrial solutions
Hi! I was an impossible packaging
IMPLUVIA was born from a challenge, creating a box with an unusual shape having strong artistic references inspired by the artistic avant-gardes of the 20th century that is industrializable and producible on a large scale.
"Impossible projects" and problem solving are two shores on which OVERKART frequently walks, of great inspiration to interpret new lines and forms.
Flexible and strong
A covered box on rigid cardboard that can represent new shapes and lines. Impluvia uses asymmetrical lines which do not exist yet.
The box lid has a play of different levels, it is lower in the middle and higher on the side. In the middle of the lid, where the two flaps merge there is a sort of suture which allows the box opening through different solutions and imagination is the only limit.
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PACKAGING AS AN ART FORM
Each project needs an original inspiration: the design school by definition is our best reference. A technical laboratory where art and geometry meet and merge, where inspiration is combined with feasibility such as in architecture. Human-scale spaces meet a modern and rational design, lights and shadows sculpt the shape.
Just like our IMPUVIA which from an apparent problem in terms of industrial production becomes a design icon thanks to its unexpected asymmetrical countertrend.